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If the pillow is the next weak link in your setup, PlushBeds runs the same organic certifications as their mattresses. The Natural Latex Pillow uses GOLS-certified Talalay latex for consistent loft and airflow — latex does not flatten like shredded memory foam. The Cooling Pillow line adds phase-change gel and breathable covers for hot sleepers, and the Goose & Down pillow is the plush option for side sleepers.
All PlushBeds pillows are handcrafted in California and ship free. The full pillow catalog covers latex, memory foam, cooling, goose/down, wool, and specialty shapes, with accessories like mattress protectors and bedsheets in the same checkout.
Last Updated: March 2026 - Content reviewed and verified by our editorial team.
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Most people think that a mattress is more important than a pillow. Therefore, almost any type of pillow can deliver comfort (check the top rated pillows with great comfort). While that can be correct in a particular way, you cannot simply write off the importance of a good-quality pillow.
A quality pillow is essential to the overall comfort of your neck and head. And if you don't sleep with a comfortable pillow night in and night out, the pain from your neck can go into your back and cause a lot more discomfort in the long run (also check the best selling pillows for neck and shoulder pain).
But is a huge price an indicator of pillow quality? We are about to find out all about it in this guide. So, continue reading till the end.
How Expensive is the World's Most Expensive Pillow?
It's a common thought that nobody can buy a good night's sleep. But in this case, you can. The most expensive pillow in the world today was by a physical therapist from the Netherlands, Thijs van der Hilst.

The price of this pillow is $57,500 a piece, and it's the Gold Edition of the Tailormade Pillow. The Gold Edition is the super upgraded version of the older model. The original version of the pillow sells at $4995, which is not much in comparison to the upgraded variant.
The reason for this massive price tag is that it is a custom-made pillow according to the specific requirements set by the customer. Plus, it is not an ordinary pillow that focuses entirely on providing comfort.
A physical therapist designs this pillow, which is handy for people looking for an orthopedic pillow designed for neck and spin relief and support.
Also, this super expensive pillow molds according to your needs. Van der Hilst has developed it using algorithms with calculations based on the right shape and size of a patient's body. Also, you will have to undergo a 3D scan to get the pillow shape that is ideal for you.
3D printed on memory foam has various fabric choices, including Egyptian cotton, cooling Tencel, and Mulberry silk. Being Gold Edition, this pillow has 24k gold on its cover, a sheath of glitzy fabric that can block all types of electromagnetic radiation for safer and healthier sleep.
Apart from all that, this pillow comes with a premium quality zipper that has 22.5k sapphire along with four diamonds. As you can see, this is a perfect combination that works to provide you with a blissful night's sleep.
What are Expensive Pillows Made of?
The most expensive pillow in the world has gold, sapphire, and diamonds, and they all serve various purposes. This pillow is now crafted using 3D printing technology, which is why it is so expensive (also check the most expensive mattress in the world).
Luxury pillows from premium brands might not be as expensive as the Tailormade Pillow Gold Version. Still, they are relatively more costly than other regular pillows available (check 8 luxury pillows on the market).
Down materials are among the expensive materials on the market, and the pillows with this feeling are costly too. But any pillow that features premiere quality materials, especially natural materials, such as latex, linen, cotton, down alternative (check the top-quality down alternative pillows), and synthetic materials such as premium quality memory foam, is expensive.
What is the Oldest Pillow in the World?
Pillows date back to 9000 years in Mesopotamia and ancient Egyptian pillows. But these pillows were more for protecting their heads and not for comfort. Chinese people were a fan of hard pillows.
The humans during that time used to sleep with makeshift sleeping pillows like piles of straw. It wasn't until ancient Greece that these pillows became more inclined towards comfort.
What Pillow Does Oprah Use?
The Jetsetter Mini by The Pillow Bar is one of Oprah's favorite things this year by Oprah Winfrey. This pillow was listed in the December issue of The Oprah Magazine and on OprahMag.com.
Apart from that, Oprah is a huge fan of Saatva Latex Pillow as it is an ideal option for side and combination sleepers (check 10 great pillows for side sleepers). But over time, Oprah has endorsed numerous pillows.
Some of these include the likes of the Brooklyn Down Pillow, Tempur-Pedic Tempur-Cloud Cooling Pillow, Layla Kapok Pillow, Casper Original Pillow, Boll & Branch Down Pillow, and others.
What is an Eiderdown Pillow?
The Eiderdown Pillow is an Icelandic Down material. It is soft yet resilient and guarantees blissfully supported sleep. This pillow belongs to the more remote Iceland.
The pillow features eiderdown which is a quill-free variant of down. It means these pillows are incredibly soft and mold precisely as per the shape of your head during your sleep, no matter what your sleeping posture is. And the best part is that the pillows are extremely durable too.
What Kind of Pillows Do They Use in 5-Star Hotels?
The pillows in 5-star hotels focus more on comfort and provide plenty of support (also check the top rated hotel mattresses). They are for all sleepers, so they are suitable for all head positions during sleep.
These pillows tend to be soft and made of synthetic materials. For example, many hotels feature the Contour Pillow made of memory foam by Sleep Innovations (check 8 amazing contour pillows). In addition, some hotels have a synthetic 5-piece fiber-filled pillow set for your ultimate comfort.
You will also find some other premium quality pillows in these hotels. These include the likes of Wenersi Down Pillows with White Goose Down materials (check 8 great goose down pillows) and Linenwalas Goose Feather & Down Pillows.
These pillows are incredibly soft and contour well around your head for ultimate comfort while maintaining proper neck alignment.
What are the Most Comfortable Pillows Ever?
If comfort is your highest priority and price is not a concern for you, then the ultimate option is down pillows. These pillows are extremely soft, and they provide you with much-needed warmth without compromising overall neck alignment.
Another option you can consider is latex for excellent conformance. These pillows perfectly balance conformance and alignment for superior comfort with support.
Silk and cotton pillowcases are excellent for their comfort and breathability. Some of the options that you can go for are Saatva Latex Pillows, Silk & Snow Pillows, Brooklyn Down Pillow, Layla Kapok Pillows, Brooklinen Down Pillows, and Eli & Elm Cotton Pillows for side sleepers (also check the best selling mattresses for side sleeper).
What Bed Pillows Do Celebrities Use?

The Night Pillow is often termed the most comfortable pillow by many celebrities and social media influencers. This pillow comes with a particular type of memory foam called AirLight memory foam, and it self-adjusts according to various sleep positions.
The cover of this pillow is a custom-fit made of mulberry silk that supports healthy and youthful hair and skin. Another pillow that is the "Fav" for many celebs comes from the house of Savior Beds.
This pillow is a favorite of Kanye West, Elton John, Oprah Winfrey, and many others. But most celebs prefer to go for customized pillows that are precisely designed according to their sleep preferences.
Which Pillow is Better to Sleep?
The ideal pillow for you is the one that is suitable for you according to your sleep preferences and positions. One of the best in this regard is the Tempur-Pedic Tempur-Cloud pillow, which is a good choice for people who prefer to sleep on their backs and bellies (check the top rated pillows for back sleepers).
For side sleepers, the ideal option is the Saatva Latex pillow. It is also a perfect option for combination sleepers (also check 10 amazing mattresses for combination sleeper). However, you should consider a more breathable option if you tend to sleep hot. Therefore, considering a pillow with a cotton cover and cotton filling would be a better choice.
Another option you can go for is the original Adjustable Pillow by Coop Home Goods. This pillow is reasonably priced, and you can adjust its firmness according to your preferred sleep position.
How Many Pillows Should You Sleep With?
Some people prefer to sleep without any pillows at all. But sleeping without pillows might cause back pain, neck pain, migraines, headaches, snoring, and certain breathing issues. It is all due to the fact that your neck and spine go out of alignment (also check 10 great mattresses for back pain).
Experts suggest that you have to go for at least one or two pillows while sleeping. And it's the ideal number of pillows for all types of slippers and their sleep positions.
Going for two pillows is the best choice for people who prefer to sleep on their sides. They should put one pillow under their head and the other between their knees for optimal spinal alignment. Back sleepers should place one pillow under their head and the other under their knees.
Whereas stomach sleepers should have one pillow under their face and the other under their belly (check 10 top-quality pillows for stomach sleeper). However, if that makes you uncomfortable, you can sleep with just one pillow under your hat.
Key Insights: Most Expensive Pillow In The World
The Most Expensive Pillow's Origin and Price
Physical therapist Thijs van der Hilst from the Netherlands created the world's priciest pillow. Named the Gold Edition of the Tailormade Pillow, it costs $57,500. This luxurious pillow stands out due to its custom design tailored to the buyer's specifications. Beyond its functionality, it boasts unique features, including a 24k gold cover and a 22.5k sapphire zipper adorned with diamonds.
Noteworthy Composition of Expensive Pillows
High-end pillows, such as the Tailormade Pillow Gold Edition, incorporate precious materials like gold, sapphire, and diamonds. The crafting of these luxury pillows often involves advanced technologies, like 3D printing, which raises the price point. Also, the finest pillows often use premium natural fabrics, such as Egyptian cotton, cooling Tencel, Mulberry silk, and down material.
Historical Overview of Pillows
The concept of pillows has ancient origins. Traces of pillows in history date back to Mesopotamia and ancient Egypt. However, these were not designed for comfort but for head protection. It wasn't until ancient Greece that pillows began to prioritize comfort.
Celebrity Pillow Preferences
Celebrities have their unique pillow favorites. For instance, Oprah Winfrey prefers The Jetsetter Mini by The Pillow Bar and the Saatva Latex Pillow. Many A-listers, like Kanye West and Elton John, are fans of the Savior Beds' pillow, while others lean towards the Night Pillow, known for its specific type of memory foam and mulberry silk cover.
Pillow Selection Based on Sleep Habits
Choosing the right pillow is crucial for a good night's sleep. The Tempur-Pedic Tempur-Cloud pillow is excellent for those who sleep on their backs or stomachs, while the Saatva Latex pillow is ideal for side and combination sleepers. The Adjustable Pillow by Coop Home Goods is versatile, as users can modify its firmness based on sleep posture.
Optimal Number of Pillows for Sleeping
Although some individuals prefer sleeping without a pillow, experts suggest using one or two to maintain proper spinal alignment. The number and placement of pillows should vary depending on the sleeper's position. For instance, side sleepers benefit from a pillow under their head and another between their knees.
Conclusion
Though you can find costly pillows that are highly customized according to user sleep preferences, high prices don't always translate into high comfort. The ideal option is to choose a suitable pillow according to your sleep position.
Most expensive pillow in the world FAQs
Do More Expensive Pillows Last Longer?
Premium quality pillows tend to last longer because they are of premium materials. Therefore, if you spend more on your pillow, you can expect it to last longer, especially if you compare it with a cheaper option.
Why are Good Pillows so Expensive?
Good quality pillows are made of premium materials and don't have synthetic materials. Natural fabrics like cotton, linen, down, and latex can last much longer than artificial materials. And for this reason, they are expensive.
Why Are Down Pillows More Expensive?
Down and feather pillows are some of the more expensive options for pillow fillings. But down is much less than feathers on a duck or a goose, directly impacting the price. Hence, down pillows are more expensive than feather pillows.
The Most Expensive Pillows in the World: Are They Worth the Price?
While most of us sleep on pillows that cost $20–$100, a niche luxury market exists where pillows command prices that rival used cars. Here are some of the most expensive pillows ever made—and whether premium pillows in general are worth the investment.
The Tailored Pillow by Heveya ($500–$1,500). Custom-fitted organic latex pillows molded to your exact neck measurements and sleep position. Multiple density zones and heights are tailored after a fitting consultation.
Hungarian Goose Down Pillows ($400–$2,000). Filled with rare 900+ fill power white Hungarian goose down clusters, these pillows are the gold standard in luxury bedding. The down is hand-sorted and comes from mature geese raised in cold climates, producing larger, fluffier clusters.
The Royal Pillow by Tailored Mattress ($5,000+). Combines high-thread-count silk casings with a blend of cashmere, alpaca, and hand-picked eiderdown. Each pillow is made to order with individual fill adjustments.
Gold-Threaded and Jeweled Pillows ($5,000–$100,000+). Some decorative luxury pillows incorporate gold threads, precious stones, and designer fabrics. These are art pieces more than functional sleep products.
Are Expensive Pillows Worth It? Here is the honest breakdown. Research shows that pillow quality does affect sleep quality and neck pain. However, the returns diminish sharply above the $100–$200 range. A $150 adjustable pillow with quality fill often performs just as well as an $800 luxury option in sleep studies.
Where to Actually Spend Your Money. Your mattress has a far greater impact on sleep quality than your pillow. If you are considering a $500 pillow on a mediocre mattress, redirect that budget. A properly supportive mattress like the Saatva Classic ($1,779 Queen, lifetime warranty) paired with a solid $75–$150 pillow will outperform a luxury pillow on a subpar mattress every time.
Spend between $50–$150 on your pillow. Spend the rest on the mattress. Your neck will thank you.
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The Most Expensive Pillows in the World—What Could Possibly Cost That Much?
While most people spend between $20 and $150 on a pillow, the ultra-luxury market exists in an entirely different universe. The most expensive pillows in the world cost thousands—and in one case, hundreds of thousands—of dollars. Here is what makes them so extravagant.
The Tailored Pillow from Heveya, filled with organic latex and wrapped in high-thread-count organic cotton, costs upward of $1,000. It represents the high end of functional luxury—premium materials with genuine sleep benefits, just at a steep price.
Moving further into excess, custom-order pillows filled with high-grade Icelandic eiderdown command prices between $3,000 and $10,000 each. Eiderdown is harvested by hand from wild eider duck nests after the ducklings leave, making it the rarest and most ethically sourced down in the world. Each nest yields only about 20 grams, and it takes the down from roughly 60 nests to fill a single pillow. The result is extraordinarily light and warm.
At the extreme top sits a pillow encrusted with gold thread and precious stones, created as a publicity piece by a luxury brand, valued at over $50,000. These novelty items are not meant for sleeping—they are status symbols displayed as decorative art.
The practical question is whether expensive materials translate to better sleep. Beyond the $200–$300 range, the answer is almost always no. Diminishing returns set in quickly. A well-made pillow using quality down or latex from a brand like Saatva provides the same functional comfort as pillows costing ten times more.
If you are tempted by luxury bedding, invest the extra budget in a high-quality mattress instead. The mattress has a far greater impact on sleep quality than any pillow, regardless of its price tag or how many duck nests contributed to its fill.
Choosing Quality Bedding: What Actually Matters
The bedding industry is full of inflated claims about thread counts, miracle fabrics, and premium certifications. Here is what genuinely affects your sleep quality and what is just marketing.
What to Prioritize
- Fiber quality over thread count. Long-staple cotton at 300 thread count outperforms short-staple cotton at 1,000 thread count every time. The fiber length determines softness and durability, not the number of threads.
- Weave type for your climate. Percale breathes best for hot sleepers. Sateen feels silkier but traps slightly more heat. Jersey knit is stretchy and casual. Choose based on how you sleep, not how it looks in photos.
- Care requirements. The best bedding is the bedding you actually wash regularly. If a product needs dry cleaning or special handling, you will likely neglect it.
Building a Complete Sleep System
Great bedding on a bad mattress is like premium tires on a car with no engine. Your mattress is the foundation of every sleep experience. If your current mattress is more than 7–8 years old, upgrading it will improve your sleep more than any sheet set ever could.
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